Digital marketing mcq unit 1
1. Digital marketing is often referred to as___________.
(A) Online marketing
(B) Internet marketing
(C) Web marketing
(D) All of the above
2. Which of the following is/are traditional forms of digital marketing?
(A) Radio
(B) TV
(C) Billboard
(D) All of the above
3. Which of the following is a type of digital marketing activity?
(A) Viral marketing
(B) Email Marketing
(C) Social web marketing
(D) All of above
4. How many main pillars of digital marketing?
(A) 1
(B) 2
(C) 3
(D) 4
5. This is the process of marketing accomplished or facilitated
through the application of electronic devices, appliances, tools,
techniques, technologies and or systems:
(A) Direct marketing
(B) Electronic marketing
(C) Internet marketing
(D) Electronic marketing
6. Product development process after analysis of business next step to be taken is
(A) Test marketing
(B) Penetration marketing
(C) Individual marketing
(D) None of above
7. Customers in growth stage of life cycle of products are classified as
(A) Innovators
(B) Early adopters
(C) Laggards
(D) Middle majority customers
8. Digital marketing includes
(A) Voice broadcast
(B) RSA
(C) Both A and B
(D) None of these
9. In the first 10 years, the web was heavily used as a static
publishing and/or retailing (transactional) channel. This was known as:
(A) Web 2.0
(B) Web 3.0
(C) Web 4.0
(D) Web 1.0
10. Which marketing techniques are most likely to pay you?
(A) Viral marketing
(B) Email Marketing
(C) Social web marketing
(D) Article marketing
11. SEO stand for?
(A) Site engine optimization
(B) Search engine optimization
(C) Site efficiency optimization
(D) None of above
12. ________ is the new content management tool for SWEET?
(A) CMs
(B) HP
(C) Sitecore
(D) None of above
13. The tendency of difficult understanding related to the use of market offering is called
(A) Relative advantage
(B) Compatibility
(C) Complexity
(D) None of above
14.The best way to improve search engine ranking is with
(A) Video
(B) A blog
(C) Graphics
(D) None of above
15. On page search engine optimization refers to
(A) Programming keywords into a website
(B) The amount of links coming into your website
(C) Evaluating each page of a website for design
(D) All of the above
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