Digital marketing mcq unit 2

Digital marketing mcq unit 2

1. Social networks are organized primarily around ____.
(A) Brands
(B) People
(C) Discussion
(D) All of the above

Correct option is B

2. Which social network is considered the most popular for social media marketing?
(A) Twitter
(B) Whatsapp
(C) LinkedIn
(D) Facebook

Correct option is D

3.What is the name for Facebook`s ranking algorithm?
(A) Like Rank
(B) Face Rank
(C) Page Rank
(D) Edge Rank

Correct option is D

4. Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for
(A) Customer feedbac
(B) Viral content
(C) Exclusive coupon
(D) Marketing message

Correct option is D

5. Which social network is considered the most popular for business to business marketing?
(A) Twitter
(B) Whatsapp
(C) LinkedIn
(D) Facebook

Correct option is C

6.What is the term adopted for updates by Twitter users?
(A) Tweets
(B) Twoots
(C) Twinks
(D) None of above

Correct option is A

7.  What is meant by “guerilla marketing”?
(A) Using resources such as time, energy and imagination rather than money to market
(B) Using advertising spots which utilize gorillas to capture the audience
(C) Having a large scale marketing budget
(D) All of above

Correct option is D

8. Which of the following is functions of social media for business? 
(A) Are you participating in the conversation and sharing?
(B) Are you listening and monitoring what is being said about you?
(C) Both
(D) None of these

Correct option is C

9. What is the name of Facebook's analytic package?
(A) Princeps
(B) Viewership
(C) Insights
(D) None of these

Correct option is C

10. What would the marketing budget section of a marketing plan detail?
(A) The expected costs for each ad campaign based on the delivery method
(B) The cost of the right plan
(C) The marketing personal job discription
(D) None of above

Correct option is A

11. What is "social media optimization"? 
(A) Writing clear content
(B) Creating short content
(C) Creating content which easily creates publicity via social networks
(D) None of above

Correct option is C

12. What is meant by "micro-blogging"?
(A) Blogs with limited individual posts, limited by character count typically
(B) Blogs which are posted by companies, not individuals
(C) Blogging from mobile device
(D) None of above

Correct option is A

13. Why is it important to post to a blog regularly?
(A) It reduces the cost per blog post
(B) Keep readers engaged and also give search engines content to index
(C) It gives the social media marketing specialist something to do
(D) None of above

Correct option is B

14.Which of the following is an important aspect of creating blogs and posting content?
(A) Using a witty user name
(B) Posting at least once a month to the blog
(C) Social Media Optimization
(D) All of the above

Correct option is D

15. What is a “vlog”?
(A) Video log
(B) Video blog
(C) Log of blog activity
(D) None of the above

Correct option is B

16. In a company who should own the social marketing plan?
(A) Head of marketing
(B) CFO
(C) Both A and B
(D) None of the above

Correct option is C