Digital marketing mcq unit 4
1. What is one of the advantages of digital transformation strategic?
(A) New Channel of contact with costumer
(B) Maintain the traditional channels
(C) Increasing the budget for Investigation and development
(D) None of the above
2. Information Technologies allow the company to
(A) Do the activities needed anywhere
(B) Increase the knowledge about market
(C) focus its investments on technological solution
(D) None of these
3. This pillar helps the company to create new automation processes, better design and improvements in processes.
(A) Digital costumer relationship
(B) Digital Operations and Automating processes
(C) Building digital and organization
(D) Harnessing data and advanced technology
4. The piller digitizing costumer relationship create
(A) New costumer experience
(B) Development of process
(C) Better design
(D) None of these
5. Advantage of information in cloud computing are
(A) Speed up access to information of the company
(B) Develop new functionality and actulization
(C) Both A and B
(D) None of the above
6. An online presence is any existence of an individual or business
that can_____. This existence ties directly into how reputable your
business appears online.
(A) Not be identified
(B) Be found via an online search
(C) Be found via Google
(D) None of the above
7. The most effective online marketing tool according to over 68% of small business is...
(A) Phone book
(B) Social media
(C) Website
(D) SEO
8. Monitoring tools are
(A) Google analytics
(B) Google keyword tool
(C) Klout
(D) All of the above
9. What is the full form of ROI ?
(A) Return on increment
(B) Return on investment
(C) Reducing in increment
(D) None of above
10. What is digital marketing ROI ?
(A) Digital marketing ROI is the measure of the profit that you generate on your digital marketing campaigns
(B) Digital marketing ROI is the measure of the loss that you generate on your digital marketing campaigns
(C) Either A or B
(D) None of the above
11. What is the full form of CPA ?
(A) Cost per action
(B) Cost per acquisition
(C) Both A or B
(D) None of the above
12. What are the most effective ways to increase traffic to your website?
(A) Paid search
(B) Display advertising
(C) SEO activities
(D) All of the above
13. What can be the ideal approach for effective PPC campaigns?
(A) Add more PPC keywords to expand the reach
(B) Split ads into smaller segments to have a better Click Through Rate (CTR)
(C) Review non-performing PPC keywords
(D) All of the above
14. For making advertisement s more effective, the manufacturers improve _____________and launch new products
(A) Existing products
(B) Advertisement style
(C) Marketing channel
(D) All of the above
15. Mention some bidding options.
(A) CPC
(B) CPA
(C) CPI
(D) All of the above
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