Digital marketing mcq unit 3

Digital marketing mcq unit 3

1. Search engine marketing is
(A) A process of promoting a website through paid ads
(B)A process of improving the positioning of a website using organic reach
(C) A process of improving the positioning of a website using paid and organic reach
(D) All of the above

Correct option is C

2. A landing page is
(A) Page users reach when they click on the link displayed in the search engine result page
(B) The home page of website
(C) Any page of the website
(D) All of the above

Correct option is A

3. SEM consist of
(A) Paid reach and reach engine ads
(B) Paid and organic reach
(C) SEO and organic reach
(D) All of above

Correct option is B

4. PPC is short for
(A) Pay per cost
(B) Pay per click
(C) Pay per conversion
(D) Pay per common

Correct option is B

5.A bid is :
(A) The maximum amount you are willing to spend per day for campaign
(B) The maximum amount you are willing to pay for a click on your ad
(C) The cost of the ads
(D) Electronic marketing

Correct option is B

6. A tool that can help with key word research is
(A) Google analytics
(B) Keyword planner
(C) Bing analytics
(D) None of above

Correct option is B

7. Which of the following is the form of mobile marketing?
(A) Text
(B) Voice call
(C) Graphic
(D) All of the above

Correct option is D

8. what is the full form of LBS
(A) Lead based service
(B) List based service
(C) Location based service
(D) None of these

Correct option is C

9. How many maximum character are allowed in sms marketing?
(A) 150
(B) 160
(C) 170
(D) 180

Correct option is B

10. What is true about 2D barcodes?
(A) barcodes cannot scan vertically
(B) barcodes cannot scan horizontally
(C) A mobile user can scan barcodes in the environment to access associated information.
(D) None of above

Correct option is C

11. Social networks are organized primarily around
(A) Brands
(B) People
(C) Discussion
(D) None of above

Correct option is B

12. How many main pillars of digital marketing?
(A) 2
(B) 3
(C) 5
(D) 4

Correct option is A

13. SEO Stands for _____
(A) Search entry optimization
(B) Search engine optimization
(C) Search entry operation
(D) None of above

Correct option is B

14. Search engine optimization is the process of ___________ of a website or a web page in a search engine's search results.
(A) Getting meta tags
(B) Affecting the visibility
(C) Generating cached files
(D) None of above

Correct option is B

15. SEO is to improve the volume and ___________ to a web site from search engines.
(A) Advertisement
(B) Quality of traffic
(C) Look and feel
(D) None of the above

Correct option is B